Posted on 15-04-2014
"Do you do digital?" outlines the scope, reach and progress of digital adoption by local public services, highlighting best practice and areas requiring improvement or a faster pace of change. The guide is available free from the Socitm website. It covers how citizens and service users can be engaged digitally through customer accounts, email alerts, and social media; the opportunity digital provides to re-design services for lower cost delivery; the use of digital to manage and even remove demand; and the 'digital culture shift' involved in the various new ways of working, like online networking, sharing through Twitter, blogging and 'unconferences', that are enabled by digital technologies. It also challenges readers to 'take the test' on corporate commitment to digital, by scoring their organisation on nine indicators of corporate commitment to digital, and nine further indicators of digital capability.